Body Sleeve labels / Packaging sleeve labels, which retract with heat and which can wrap the product 360 degrees and attract the customers on the Shelves, have grown significantly in recent years and offer special branding and consumer experience opportunities.
This application allows for high-end graphic reproduction that can cover nearly all of the package as compared to printing and decorating approaches previously and most commonly utilized, which were limited in both graphic area capabilities and wrapping the whole packaging in just one application.
Sleeve labels also allow for unique package design opportunities for brand owners to be able to use on various contoured packages that are both attractive and ergonomic for consumer use.
Benefits: